Codemasters in pole position on the grid

Screenshot of Mercedes car from F1 game by Codemasters
Screenshot of Mercedes car from F1 game by Codemasters

British video games company Codemasters announced on Thursday that it had extended the terms of its licensing agreement for the Formula One franchise until 2025. The F1 game is one of the company’s cornerstone products and signing an extension to the contract removes a fundamental risk for the business. It is one of the company’s most important products given the prestige the sports franchise provides and the opportunity for yearly game reboots with the start of each new season. More recently, Codemasters have launched an accompanying mobile game and eSports league, furthering the reach of the game.

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